Episode 668 • • 9:40 - 16:59
668: Exploding Generator
Wall Street Journal Podcast Advertising Article, Adam Curry Interview
The Wall Street Journal published an article regarding the monetization of podcasts, specifically highlighting the NPR program Serial and its sponsor MailChimp. The piece notes that top shows command CPM rates between $25 and $40, significantly higher than YouTube's $17 average. The article quotes the "Podfather" regarding his refusal to use advertisers or hold meetings, emphasizing a sustainable model that does not rely on massive download metrics.