
Episode 91 • • 1:07:21 - 1:11:14
91: Stroking the Ugly Stick
Unilever Research on Pleasure Nerves and Stroking Speed
Scientists funded by Unilever have identified "C-tactile" nerve fibers in hairy skin that specifically transmit pleasure signals to the brain. The research indicates that the optimum speed for activating these nerves is four to five centimeters per second. The study suggests these fibers are absent from the hands to prevent functional touch from being confused with emotional pleasure.
