Episode 550 • • 1:54:12 - 1:57:34
550: Cyber Insurance
Corporate Targeting of Tweens and Padded Bikinis
Corporations are aggressively targeting "tweens"—girls aged 8 to 12—who represent a $43 billion annual market. Recent controversies include Abercrombie & Fitch selling padded bikini tops for 8-year-olds and other companies marketing "babykinis" for infants. The hosts argue this acceleration of childhood is a sinister corporate strategy to move children into older consumer demographics.