The year 2030 is being positioned as the next major "doomsday" date, following the patterns of Y2K and the 2012 Mayan calendar phenomenon. Various institutions, including MIT and ABC News, have released reports predicting a 2030 "obesity apocalypse," food shortages, and economic collapse. The domain the2030club.com has been registered to aggregate these predictions and capitalize on the growing doomsday sentiment.
