Topic: Neuromarketing

1 chapters across the catalog

Putin's Playbook
Episode 931 18:16 - 22:37

931: Putin's Playbook

Oxytocin Research, In-Group Bias and Xenophobia

Research conducted in the Netherlands explored the effects of oxytocin on social behavior and decision-making. While often called the "love drug," the study revealed that oxytocin increases cooperation with in-group members while simultaneously heightening xenophobia and aggression toward out-groups. Participants were less likely to sacrifice individuals with familiar names in "trolley problem" simulations when under the influence of the hormone.