Topic: Neural Marketing

A deep fake website featuring a neural network designed to sound like Jordan Peterson has ceased operations, leading to speculation about its true purpose as a data collection tool. The discussion shifts to the economics of renting email mailing lists, where names can be valued at ten dollars each. Strategies for tracking data brokers through coded email addresses are explored.

The hosts discuss the graphic health warnings required on tobacco products in Europe, including images depicting impotence and cancer. They reference "neural marketing" studies suggesting that "this product will kill you" labels may actually trigger a purchase response in some consumers. The conversation highlights the irony of increasingly large and explicit warnings having a potentially counter-intuitive effect on smokers.