2 chapters across the catalog
Political Advertising Efficacy, Russia Data Localization Laws
A review of the 2016 election suggests that negative advertising against Donald Trump was ineffective compared to his "Make America Great Again" messaging. Meanwhile, Russian regulator Alexander Zarov threatened to ban Facebook for failing to comply with laws requiring the storage of citizen data on Russian soil.
Political Messaging Critique, Obama vs McCain Branding
The branding of the Obama campaign is described as an "extremely Madison Avenue" effort, utilizing specific fonts, logos, and art-directed convention materials. Critics argue that despite the "hope" messaging, the actual content often focuses on negative economic outlooks and wealth redistribution. The strategy of linking John McCain to George W. Bush is identified as a primary negative campaigning tactic.
