President Barack Obama launched a social media campaign using the hashtag #My2k to pressure Congress regarding the fiscal cliff and middle-class tax cuts. The branding is criticized for its phonetic similarity to the Y2K computer glitch, which is characterized here as a historical hoax or scam. The campaign aims to highlight the $2,000 tax increase families might face, but the choice of terminology is mocked as poor messaging by the Curry-Dvorak Consulting Group.
