Episode 1189 • • 2:23:05 - 2:28:09
1189: CIS-Cast
The Internet Advertising Bubble and eBay Case Study
An article from *The Correspondent* argues that the internet advertising industry is a bubble based on flawed metrics. A case study of eBay revealed that the company was paying for Google search links that would have appeared at the top of results organically anyway. Former Viacom CEO Mel Karmazin is quoted telling Google founders they were "fucking with magic" regarding their unproven ad effectiveness.