Episode 1154 • • 1:59:46 - 2:06:55
1154: Goldfish Invasion
Procter & Gamble, The Talk, Corporate Social Activism
Procter & Gamble's Chief Brand Officer, Mark Pritchard, defended the company's "The Talk" advertisement, which addresses racial bias and conversations black parents have with their children. Despite facing backlash for involving a corporation in social and political issues, P&G has doubled down on its commitment to social activism in advertising. This trend is interpreted as a way for major brands to justify hyper-targeted, data-driven advertising while appearing socially responsible.