The Loudest Voice, Roger Ailes, Fox News Media Deconstruction
The Showtime series The Loudest Voice, starring Russell Crowe as Roger Ailes, provides a behind-the-scenes look at the creation and operational philosophy of Fox News. Ailes' strategy focused on visual entertainment, specifically the presentation of female anchors, to capture a conservative audience he believed was underserved by left-leaning networks like CNN and MSNBC. The network's success as a profit-driven machine transformed the landscape of television news by prioritizing audience sentiment over raw information.
the loudest voice· roger ailes· fox news· russell crowe· showtime· media deconstruction
00:00 You're a moron. Fueling up the Lolita Express and broadcasting live from the frontier of Austin, Texas capital of the drone star state in the morning everybody I'm Adam Curry head from northern Silicon Valley where we're celebrating International Population Day and the death of Alexander Hamilton one down 7.7 billion to go I'm John C Dvorak 7.1 what a billion what people
00:41 Yeah. That's the population of the globe at the moment. So how do we celebrate Alexander Hamilton's death? He was shot by Aaron Burr in a duel and that's to be celebrated well it depends on what kind of monetarist you are yes exactly before we get into supply side maybe Before we get into everything today I wanted to bring people's attention to a brand new series on Showtime which represents a lot of what we discuss here in the show. And I don't know if you've seen this, it is The Loudest Voice It is the story of Fox News and Roger Ailes Roger Ailes played by Russell Crowe Yes who also looks like him with the makeup Yeah so you've seen it? No I've seen the trailers Oh my god!
01:39 Oh, John. This is... It's basically oh you want to understand what no agenda talks about? Watch this show it is fantastic Why? Well, I'll give you an example. When we talk about what's going on in television, you know, we joke about the control room. We know how that works, how the interruptions work, how the advertising works, the commercials, what then-what the news readers do... You know, it's and what they're there for and what their role is. So you're saying it's the New Agenda show insofar as the way we do behind the scenes? Yes, the behind this well whenever we deconstruct media, we know exactly how it works
02:16 Yeah, and I've received several emails from people who also have seen it and said oh now. I get it for an example This is before Fox News goes on air They're rehearsing and Roger Ailes has come up with this fantastic idea for this new news quote news station which Have a clip of Russell quote talking about in a moment And so he's in the control room, he's watching the set. Again these are just rehearsals so they're not live on air yet here is a clip. Alright let's look at where we are What she wearing? What is that bulldog rodeo in town or something Why she wearing pants I like legs Anybody else like legs
02:59 So, you know this is the beginning of The Legs on TV. that Roger Ailes brought us and he was right because he knew what the audience wanted. And that's how it all works, and it doesn't just have to be Fox. It can always begin...it has always been that way. The funny thing is everyone denies it or they go, oh no, but in fact I think it's the way they handle it.
03:38 don't mind showing off their legs but they don't like to be told the show off their leg. Oh no of course not and you know that's why Paula Zahn quit yes I forgot about that now you know Ailes was also a creep and he would have girls come in and audition and twirl around for me spin around and I didn't pull back clip but here is Russell Crowe talking about The brilliance of Roger Ailes on Colbert. Chris Wallace does a fine job on the Sundays over on Fox. But I mean, when he was putting it together one of the things that's sort of shocking to other people... The other characters talking too in the first episode is his willingness to make it look good, make it sound good To do something that people will turn on regardless what the message necessarily is because some people have their back up against his willingness
04:42 to turn it into entertainment. Yeah, well what he was saying though is that people don't really want to be informed they don't want all of the details they just want to feel informed they wanna think at some point in time in their mind that they've got that covered so you know he's playing into that but also you gotta know that Roger many many times over the years said if he hadn't had seen a certain bias in media then Fox News could have been the exact opposite because he was looking for the open area of the market. And it was in his estimation that CNN, MSNBC, CNBC, C-SPAN, ABC, NBC, CBS, The Times, The Post everybody had a left leaning bent so to him what was available was a conservative audience that was being underserved
05:31 And that proved to be very true because now you have one single news network which dominates half of the available audience. Right, right! So it's purely a marketing idea. He won idiot! Well he has put Fox News into an incredible situation hasn't he? I mean that is a money making machine they make two billion dollars a year profit You know, that's a hell of thing when you think that news services began with the understanding that you would often use as part of your broadcast but you did it from perspective and not needing or requiring profit. So now you understand?
06:09 Why it works and why CNN and MSNBC have lower ratings than Fox because they are fighting for the same audience They're fighting amongst themselves Fox's by themselves just all alone except for some minor players since pretty much everyone noticed Fox is dominance, and what surprises me. Is that nobody else has stepped up I Try to maybe pull it back a little bit. Yeah, there's a couple trying One America News I think is trying but it's They're trying you said no one's trying they're trying like yeah No, I mean no one who with any kind of clout high and no the problem I disagree The problem with One America News is they're not showing legs all they got his talking heads That's what when American news is not on cable
07:01 Yes, it's on my cable. You get one American News on your cable? I do Yeah Well, I mean it's also Newsmax and what else? Newsy... Newsy cheese Whatever that is But yeah if you want ratings you gotta show legs It's just how it works! I don't understand why people don't get it And also let us not be hypocritical CNN tries they just don't have good legs Aaron Burnett love Aaron Burnett or used to she wanted kind of overboard really odd, but you know talking heads
07:43 Anyway, it's a great show the loudest voice on Showtime something to watch. It really is it a series? I thought was just a movie No, it's a series they've had two episodes so far Okay, no idea how long it's gonna take It seems like it would be a seven or eight parter just from where they are in the story What depends on whether good big always slow down the narrative That's what you want to do if you got a hit show we'll see Russell Crowe is fantastic though really good Like the lightest what if we have a lesbian convention? Dike off in town Yeah, sorry it's just how it works anyway so if you think we're a bunch of sexist pricks were just being television executives That's how we deconstruct business to an extent All right
