Episode 591 • • 1:52:52 - 1:56:01
591: Mipster Intercept
Burger Consumption in France and McDonald's Market Growth
France has become McDonald's second-largest market after the United States, with burgers now accounting for half of all sandwiches sold in the country. Traditional French brasseries are increasingly adding "gourmet" burgers to their menus to meet consumer demand, despite past activism against "malbouffe" (bad food). In 2013, French consumers reportedly ate nearly one billion burgers, marking a significant shift in the nation's culinary landscape.