Topic: Mailchimp Censorship

The No Agenda newsletter has experienced a significant drop in open rates, which the producers attribute to email providers like Google and Mailchimp flagging political keywords such as "Trump" and "Bondi." This suspected censorship impacts the show's "value-for-value" funding model, which relies on consistent communication with the audience. To combat these issues, the show is encouraging listeners to whitelist their emails and is exploring alternative distribution methods to ensure the program's financial sustainability.

The hosts deconstruct the "Value for Value" model, emphasizing the importance of the newsletter in reminding listeners to contribute. They discuss technical strategies like A/B testing and time optimization in MailChimp. They also note that certain keywords, like "Google" or "Republican," can trigger spam filters or shadow-banning in Gmail, requiring careful headline drafting.

Email marketing service MailChimp has begun removing accounts associated with anti-vaccination messaging. The move is framed as a "brand safety" measure rather than direct political censorship, as companies seek to avoid controversy associated with disinformation.

A personal note sent to the show's mailing list addressed a significant drop in listener support following a skipped newsletter. Concerns were raised that MailChimp might be filtering the content or that users are reporting the emails as "hate speech," similar to the de-platforming of InfoWars, affecting the show's delivery.