Topic: Mach3

1 chapters across the catalog

Gold Toe Socks
Episode 17 16:33 - 19:02

17: Gold Toe Socks

Gillette Mach3 Marketing, Razor Blade Longevity

Curry shares an anecdote from a Gillette Mach3 launch briefing where a marketing executive explicitly stated the company never discusses how long blades last. Dvorak posits a theory that the blades included with a new razor handle are sharper and more durable than the replacement cartridges sold separately. They discuss the evolution of multi-blade systems and the vibrating razor trend.