Episode 839 • • 59:57 - 1:04:09
839: Spatchcock
Burger King Mac and Cheetos, Native Advertising, Media Shills
The rollout of Burger King's "Mac and Cheetos" is used as an example of massive native advertising buys. The hosts play clips from news segments on Fox News and other outlets that present promotional material as organic news, including staged "man on the street" taste tests.