Topic: Listicles

Direct marketers utilize the "completion factor" to drive sales, often providing a storage rack or binder that compels consumers to finish a collection of items like miniature cars or coins. This psychological drive for completion is also identified as the reason internet users feel obligated to read through numbered "listicles" found in digital media and magazines.

The current state of digital journalism is criticized for its reliance on "listicles" and ad-heavy slideshows that offer little factual substance. Tech journalist Mike Elgan's content on Google Plus is used as an example of conjecture-based writing designed to drive ad impressions. Additionally, Tumblr is identified as a major hub for adult content, which is contrasted with Yahoo's corporate image.