
1612: Global Donut
Kmart Australia Secret Santa and Mattel Barbie Native Ad
A news story about a "Secret Santa" paying off layaway accounts at a Kmart in Melbourne is deconstructed as a native advertisement for Mattel. The hosts point out that the news segment specifically highlighted the prices of a Barbie house and dreamboat, suggesting the entire event was a coordinated marketing stunt for the Barbie brand.

