Episode 581 • • 3:22 - 16:24
581: Message from the Future
Marissa Mayer, Yahoo CES Keynote, Katie Couric
Marissa Mayer's keynote at the Consumer Electronics Show (CES) serves as a focal point for a discussion on Yahoo's new media strategy. The hosts analyze the hiring of Katie Couric and David Pogue, suggesting Yahoo is aiming to become the "USA Today of the web" through lifestyle content and native advertising. Criticism is directed at Mayer's scripted presentation style compared to Couric's professional delivery.