Topic: Jason Goldman

The White House hired Jason Goldman, a former Google and Twitter executive, as the engagement director to manage digital outreach. This unit reportedly sends pre-programmed tweets to celebrities regarding issues like gun violence to influence public opinion. The preamble to the State of the Union address involved significant coordination between the administration and major media networks.

Chief Digital Officer Jason Goldman appeared on the Today Show to announce a partnership with Facebook for a live experiment during the State of the Union. The interaction was characterized by Goldman's perceived condescending tone toward veteran broadcaster Matt Lauer and the production crew. This segment highlights the cultural friction between Silicon Valley tech executives and traditional media figures.