Episode 958 • • 1:43:45 - 1:47:34
958: The Talking Stick!
Sam Quinones on the Opioid Epidemic and Marketing
Author Sam Quinones appeared on C-SPAN to discuss his book "Dreamland," which details the rise of the opioid epidemic. Quinones explains how a Mexican gang from Jalisco developed a retail "pizza delivery" model for heroin in Columbus, Ohio. This marketing strategy coincided with a massive push by pharmaceutical companies to promote narcotic painkillers, creating a vast new market of addicts.