Topic: It Can Wait

1 chapters across the catalog

Cyber Insurance
Episode 550 1:46:24 - 1:48:07

550: Cyber Insurance

AT&T "It Can Wait" School Campaign Critique

A student producer reports on an AT&T "It Can Wait" presentation at their school regarding texting while driving. The campaign involved showing a 37-minute documentary and distributing stickers heavily branded with the AT&T logo. The producer describes the event as a poorly produced corporate propaganda effort designed to harvest student pledges and photos for the company.