Topic: Isil Branding

ISIS has reportedly updated its media branding by introducing custom microphone flags featuring the Caliphate logo. The propaganda footage shows a roving reporter using professional-style equipment while standing near hostages held in cages. The hosts analyze this as a step toward the group establishing its own formal media network.

State Department spokesperson Marie Harf's confusion over whether to call the group ISIS, ISIL, or IS is highlighted. An imam's suggestion to rebrand the group as "TASSI" (Terrorist Assassins of Syria and Iraq) is discussed as a way to fight the group's "branding." The hosts joke about the need for an RFP for the group's official name.