2 chapters across the catalog
The history of Silicon Valley is marked by "me-too" venture capital investing and a culture of high-stakes startups like Intel, which emerged from Fairchild Semiconductor. Current industry leaders are criticized for promoting "wild fantasies" while securing massive investments for technologies like augmented reality and blockchain.
Ultrasonic Cross-Device Tracking and LISNR Technology
The technology company LISNR has developed "Smart Tones," which are ultrasonic sounds inaudible to humans but detectable by mobile phone microphones. These tones can be embedded in television commercials, stadium PA systems, or web pages to track user behavior across devices without requiring Bluetooth or Wi-Fi. Intel Capital has invested in the technology, which is being integrated into various apps for proximity-based marketing and audience synchronization.
