Topic: Ims Health

The pharmaceutical industry is seeing significant revenue growth, with drug sales in the U.S. expected to rise by nearly 5.5% despite the economic downturn. New advertising formats on streaming services like Hulu now include extended 75-second spots with scrolling text for side-effect disclaimers. Analysts from UBS and Credit Suisse note that major drug companies have implemented average price increases of 8.7% as they capitalize on public health concerns.