Topic: Geo Targeting

1 chapters across the catalog

Poledancing for College
Episode 295 1:14:45 - 1:18:03

295: Poledancing for College

NPR Geo-Targeted Ad Network and Commercialization

NPR is launching a geo-targeted ad network through National Public Media to allow national sponsors to reach specific regional audiences. The hosts argue this move further commercializes the public broadcaster, making it indistinguishable from traditional ad-supported media despite its "non-commercial" branding.