2 chapters across the catalog
The year 2025 marks the beginning of "Generation Beta," succeeding Generation Alpha. This new cohort is expected to grow up in a world dominated by advanced artificial intelligence, similar to how Gen Alpha was shaped by tablets. The name has sparked social media discussion due to the slang connotations of the word "beta" as being weak or passive.
A recent study claimed that walking a dog increases the risk of contracting COVID-19 by 78%. This has led to speculation about the future of pet vaccinations and specialized hygiene products like COVID-specific dog shampoo. Additionally, marketers are beginning to refer to the "COVID generation" as "Generation Alpha," signaling a societal reset.
