Episode 567 • • 1:02:02 - 1:04:32
567: Marketecture
Hospital Flu Shot Mandates and Flugitive Ad Campaign
Healthcare workers in Las Vegas are reportedly being forced to receive flu shots or wear surgical masks until March. This leads to a review of a real Sanofi Pasteur marketing campaign featuring "Flugitives"—characters like "the fitness fanatic" who believe they are too healthy for vaccines. The hosts analyze the use of social shaming and buzzwords in pharmaceutical advertising.