The "fat affirmation" movement on social media is criticized for labeling intentional weight loss as "fatphobic." A mental health professional on TikTok claimed that 99.9% of weight loss efforts are rooted in bigotry. Concurrently, the pharmaceutical industry is rebranding diabetes medications like Mounjaro and Ozempic as obesity treatments, despite concerns about the loss of lean body mass and "Ozempic face."


