Topic: Estate Wine

Keith Sarlouse, a long-time listener and owner of Sarlouse and Sons in Los Olivos, California, shared his experience as a 100% estate winemaker. The family-run business handles every aspect of production, from farming and picking to label design, and sells exclusively direct to consumers. Sarlouse offered to share his wines with the show's producers as part of the value-for-value model.

An analysis of prices for luxury wines, residential real estate, and Medicare premiums shows that inflation has far outpaced government estimates since the 1970s. For example, a bottle of BV Private Reserve that cost $4.80 in 1970 should be $27 today but actually costs $90. The hosts argue that the government suppresses inflation numbers to avoid increasing Social Security payments and interest rates.