
1087: Hippie Hummus
Grocery Store Coupon Scams and Brand Switching Tactics
John C. Dvorak describes a historical marketing scam where grocery store coupon printers were used to play competitors against each other. If a customer bought Coca-Cola, the machine would print a Pepsi coupon, and vice versa. Marketing firms made money by selling both companies on the necessity of countering their rival's coupons, effectively creating a "double dip" for the middleman.

