Episode 561 • • 1:16:42 - 1:25:25
561: Neuroelasticity
Big Data Skepticism, Internet Advertising Failures
The effectiveness of government and commercial big data is questioned, citing the persistence of irrelevant internet ads for products already purchased. The history of the internet's infrastructure is recalled through a visit to Digex in Reston, Virginia, where the NSA and FEMA maintained a presence. Online advertising is characterized as a "Ponzi scheme" that fails to utilize data for meaningful cross-selling.