Topic: Daniel Halper

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Warm Hand-Off
Episode 1023 1:20:20 - 1:23:36

1023: Warm Hand-Off

Daniel Halper, Facebook Ad Effectiveness

Daniel Halper of The Weekly Standard suggests that the outrage over Cambridge Analytica is politically motivated by those seeking to explain Donald Trump's victory. He argues that there is little evidence the targeted Facebook ads actually worked, citing reports that the Trump campaign initially viewed the data as "garbage." The existential threat to Facebook may be the realization by advertisers that their micro-targeting tools are ineffective.