Topic: Crayola

A PBS NewsHour segment asking viewers to name a new Crayola blue shade is identified as a potential native advertisement. The hosts also note that commercial breaks in European radio and television are significantly longer than those in the United States, sometimes reaching a 50/50 ratio with content.

Crayola has partnered with the Department of Education and organizations like Lego and Disney to promote the "Champion Creatively Alive Children" program. This is part of the "Partnership for 21st Century Skills" (P21), which the hosts describe as a form of corporate fascism where private companies dictate public school curriculum and "applied" learning standards.