Episode 588 • • 40:20 - 44:13
588: Velveeta Shortage!
Newsletter Strategy, Kittens vs. Puppies, and A-B Testing
A discussion on the weekly email newsletter focuses on the use of "cute" imagery to drive engagement. One host describes the success of including kitten photos and contemplates switching to puppies to see if it impacts donation levels. They briefly discuss the technical limitations of A-B testing within MailChimp for this specific purpose.