Topic: Chip In

3 chapters across the catalog

Chip In!
Episode 1050 1:48:28 - 1:52:41

1050: Chip In!

Direct Mail Marketing Gimmicks and the "Chip-In" Model

The "chip-in" fundraising model used by political campaigns is analyzed as a dated direct marketing gimmick. Critics argue that asking for small amounts like $3 diminishes the perceived value of the cause and likens the solicitor to a "hobo." This is compared to other deceptive mail tactics, such as envelopes designed to look like court summons or checks, which are often used by organizations like Judicial Watch.

Spatchcock
Episode 839 2:08:16 - 2:11:36

839: Spatchcock

Political Email Marketing, Chip In Phrase, Mailing Lists

The hosts analyze the identical language used in fundraising emails from the Clinton, Trump, and Sanders campaigns, specifically the phrase "chip in." They conclude that all major political campaigns are likely using the same marketing firm and mailing list management company.