Episode 1405 • • 1:15:31 - 1:20:19
1405: No Shields, No Deals
Customer Data Platforms, Marketing Surveillance and Identity Consulting
A former advertising executive provides a detailed report on Customer Data Platforms (CDPs), the modern evolution of marketing data warehouses. These systems create a "single view" of the customer by vacuuming up data from Google, Facebook, and Amazon. The whistleblower describes working on citizen ID systems for Chicago and Australia, warning that the level of surveillance would "freak people out" if fully understood.