Topic: Carbon Paw Print

A company called Jiminy's is marketing cricket-based protein for dogs to reduce their "carbon paw print." The advertisement claims that the 36 billion pounds of traditional animal protein consumed by US dogs is unsustainable and that insect protein is a more humane alternative.

The show concluded with a "Dogs are People 2" segment featuring Jiminy's, a company producing dog food from cricket protein. The marketing emphasizes reducing a pet's "carbon paw print" by switching from traditional beef or chicken to more sustainable insect-based proteins. The hosts awarded this segment the "Clip of the Day" for its focus on the "Great Reset" themes in the pet industry.