Episode 1315 • • 3:01:40 - 3:06:39
1315: Food and Drunk Administration
Freakonomics Bug Business, Insect Flour Marketing
The "Freakonomics" podcast explored the business of edible insects, suggesting that 20% insect flour could be snuck into cookies or introduced via dog food to acclimate consumers. Kraft Heinz sensory managers are researching how to make insects "hidden" or "happy" on packaging. The segment also mentions "cricket cream cheese" and the Japanese term "conchu" as potential marketing angles for bug-based proteins.