Episode 962 • • 1:31:37 - 1:35:08
962: Service Pony
Facebook Ad Reach Discrepancies, Bloomberg Analysis
An analyst report from Brian Weiser of Pivotal Research reveals that Facebook claims an "estimated reach" in the U.S. that exceeds the actual population recorded by the U.S. Census by 10 million people. Facebook attributes the discrepancy to tourists and duplicate accounts, but critics argue the company is inflating its numbers to advertisers. The hosts use this as evidence that the traditional digital advertising model is "full of crap."