Topic: Brand Backlash

1 chapters across the catalog

Three Holes One Bag
Episode 1778 55:35 - 57:10

1778: Three Holes One Bag

Jaguar Sales Collapse, Transgender Advertising Backlash

Automobile manufacturer Jaguar reportedly saw a 95% decline in sales following a controversial advertising campaign featuring androgynous and transgender imagery. Reports indicate the company sold only 26 cars in Europe during April, leading to criticism of the marketing strategy employed by the brand's agency.