2 chapters across the catalog
The Federal Trade Commission fined Lumosity $2 million for deceptive advertising practices regarding its "brain training" games. Lumosity claimed its software could improve neuroplasticity and stave off Alzheimer's disease and dementia without scientific backing. The ads notably ran as underwriting on National Public Radio, despite strict rules against making health claims in public radio sponsorships.
Lumosity.com, a heavily venture-funded "brain training" service, is criticized as a "parlor trick" that uses the term "neuroplasticity" to market simple games. The company's leadership and its partnerships with insurance companies like Blue Cross Blue Shield are noted. Skeptics suggest that reading or learning a musical instrument are more effective ways to maintain cognitive health.
