Episode 395 • • 1:32:03 - 1:34:30
395: Multi Modal Mutt
Kony 2012 Bot Investigation, YouTube Viral Fraud
Investigation by SEO experts suggests the "Kony 2012" video's viral success was aided by YouTube bots that generated 30 million mobile views on its first day. This artificial inflation of numbers helped the video reach the front page and triggered mass commenting, calling into question the organic nature of the movement.