Episode 167 • • 2:37 - 9:19
167: Flying Upside Down
Australian Broadcasting Company, Maynard's Subliminal Radio Propaganda
The hosts discuss PR associates and the use of stickers for guerrilla marketing in Boston and New York. They play clips from Maynard, a broadcaster at the Australian Broadcasting Company, who successfully inserted show catchphrases like "in the morning" and "two to the head" into a mainstream segment about horticulture. This is highlighted as an effective example of subliminal propaganda.