2 chapters across the catalog
A viral TikTok video features a woman playing a ukulele and singing a song criticizing consumerism and "Target runs" as hobbies. The lyrics encourage viewers to find real dreams and "touch grass" instead of buying plastic goods and NFTs. The hosts debate whether the performance was genuine or generated by AI.
A new brand concept called "Wrong" aims to protest perceived obsolescence by creating high-fashion items that explicitly label themselves as the incorrect choice. Domain names such as shopwrong.com and buywrong.com have been registered to support this initiative. The project intends to turn the social fear of wearing the "wrong" clothes into a badge of pride for those rejecting traditional consumer cycles.
