Episode 1873 • • 2:05:42 - 2:09:32
1873: Supercycle
AMP Accords, Podcast Measurement, and YouTube Money
The Alliance for Measurement in Podcasting (AMP) held a secret off-site to establish the "AMP Accords," a new framework for podcasting metrics. Major players like Spotify, SiriusXM, and Libsyn are attempting to standardize data to compete for advertising dollars currently going to YouTube. The hosts argue that these efforts will fail unless they include podcast app developers who hold the actual "first-party" listener data.