Topic: America S Promise Alliance

1 chapters across the catalog

Marketecture
Episode 567 2:21:06 - 2:26:37

567: Marketecture

Pearson Publishing and the Common Core Business Model

Pearson is identified as the primary corporate beneficiary of Common Core, owning a vast array of educational publishers. The hosts describe Pearson's historical business tactics of buying competitors to avoid paying author royalties. They also examine the "America's Promise Alliance," founded by Colin Powell, as a network of wealthy trustees and corporate partners supporting these educational shifts.