Episode 973 • • 1:52:44 - 1:57:57
973: Exit on the Floor
Aldi and Trader Joe's Ownership, German Supermarket Strategy
The hosts explain the split between Aldi Nord and Aldi Sud, two separate German companies owned by the Albrecht family. In the United States, Aldi Sud operates as "Aldi," while Aldi Nord owns "Trader Joe's." They discuss the "story-based" marketing of Trader Joe's that appeals to millennials despite what they describe as poor-quality produce.