2:40:37 Let me see that's all Syracuse people. Uh, and as CEO of NPR Jarl Mohn j-a-r-l m-o-h-n who I know is... Ask him how advertising is doing Well so I want to You can't get through this thing without asking him specifically how Advertising is doing and see what he says well So this is a panel And, you know so it's going to be led by someone but just let me tell you what they sent us as the speakers on this panel and you tell me how I'm gonna get some good stuff in there or not. Okay before yeah okay now i just want to ask is this going to be recorded?
2:41:13 I sure hope so. It would be, i think it will be but it won't be...I don't think it'll be streamed live but it will be recorded yeah okay good okay So um here it is. I'd like everyone to come up with this and you know how this goes with uh with this panel Hi everybody! Thanks for your input thanks for your headshots thanks for the bios Okay uh I don't have the final draft of questions yet for third for he says third oh for Friday Um But I'd like everyone to come up with as many personal examples of the following as possible so I need your help John We need to be able to talk about great recent creative moments from your shop. And I think there we should say ISIS in America, Donate To No Agenda Al-Akbar and these are all great creative moments. Now you're confusing me! I don't know what that means? I thought a creative moment would be like some special that we did about the oil or something like that... Well it can be a creative moment so he says creative not most interesting, you know, creative
2:42:14 Something creative? Yeah. What about our jingles, how about to use douchebag? All right I'll try that oh you know we have uh our producers make- DOUCHEBAG! I'm sorry that didn't mean that for you um great creative moments elsewhere you've admired okay creative people in your midst that'll be fun now we have about i don't know 50 000 who work with us things you've heard in audio radio that are truly new and different Okay got a pencil you should definitely mention that we have We're the only podcast that has a new version of album art for each and every podcast. Instead of one general one, and that's very creative it takes a lot of people you could say we probably have 50 artists maybe 10 that are very dedicated who work on this every show twice a week right
2:43:05 Let's see, I'd like everyone to have at least one example of a creative idea that you are or were involved with that has never fully come to fruition and why? Well there is always my books. I say the podcast thing that you're working on hasn't come to fruition yet. It will, yeah. The podcast machine has something interesting as it's got something to do with the business. I think it'd be a good promotion for motion promotion. I like that small batch. Yes. Small nice. Yeah. Small batch. Small, small batch audio. Okay. We've had a million ideas out there have never gone to come to fruition
2:43:46 But I think that's probably the one you could, oh you know we should, hey hey hey. Airstream of consciousness? That's a good creative bit. Yeah but it has come to fruition! Oh yeah now I'm just saying I should have that on the back burner to talk about. What didn't come to fruition... Okay so here is okay, so we did this tour and wanted it to be sponsored by Hot Pockets. And they just wouldn't sponsor us so that really failed but we had a good time anyway Yeah, you could do that. Here let's see okay so... Was any real attempt made to get it sponsored by Hot Pockets? Yeah for a minute. Okay and here is a list of other possible questions the focus is creativity as experience... Stop stop how about the knighthoods and producerships yes yes
2:44:37 which we're the only ones who've perfected that. And it's very creative and people like it, but I think they'd like to become... Yeah, I think that will also come up later so here we go. Like everyone have at least one okay? So here's possible questions niche versus mass appeal how has the concept of what's mass appeal changed did the freedom to create for niche markets through podcasting playlisting multiple audio channels etc produce things that happen to be mass appeal I don't think in our case it has. We started off with mass appeal. Yeah, we went to niche. We never went to niche. Well what's master... What is our niche? Poverty?
2:45:22 The vow of poverty. When are you scared in the course of your day-to-day creative process? When should you power through... Oh God, oh my god I'm gonna use it! Let me read this again this is great. When are you scared, italicized when are you scared in the course of your day to day creative process when should you power through and do the thing that scares you when should you trust the initial instinct and turn back Well, this guy insane. So the good news is I'm scared all the time that there won't be another show because people don't like what we're doing. Yeah yeah we're walking a tight rope and also i think we get freaked out when something does stops working right? You get updated upgraded one of those the infrastructure fails us. There is a blimp landing as we speak
2:46:21 on the horse track. Breaking news everybody, we go over to John C. Dvorak who has breaking news about a horse track. John! There is a blimp that is over the horse track which I can see from my window because I'm in a hill that overlooks the track and there's a blimp A green and rainbow colored blimp That says save the rainforest one side and something about palm oil on the other Do you have your BB gun? And it slowly Dropping down to land apparently on the inner grass. They have a grass track and a regular dirt track. On the mud flats? The mud flats?
2:47:00 It's next to the mudflats, right next to the mudflats. And the mudflats by the way are still mud flats I see that and the blimp is landing there for some reason. Alright John do this! Do this! Oh the humanity! You just did it so... Onward onward. It is definitely landing though. I saw it out there spinning around you know just looking for a place to land now its landing. Alright onward Unless you have a flare gun, then I encourage you to shoot at it. What is the role of the listener slash consumer in creativity? Is user generated content as a buzzword or distant memory or just so much part of the landscape we don't need to talk about that now? Well, I know how to handle that! That's our whole producers versus listeners thing. We don't have listeners and consumers...I'm sorry
2:47:46 We find that insulting. We have producers who create this with us, they're not users who generate, they're producers! How about that huh? Pretty good huh? I like it, that's good. Is broadcast still a place for creative people and specifically where is the creativity if you have to live in a world of six second sweepers an eight minute listening occasions Wow... Not quite sure what to do with that I'll put it this way. The answer is there's plenty of room for creative people and there's more money available in broadcasting currently than there is anyplace else Can radio come up with the next big thing in audio? Because some people think it takes an outsider mentality Hello, podcasting
2:48:31 I don't know why you... No, the next big thing has been podcasting. Yeah it is. It's kind of in the dregs of, you know, it's moribund. Moribund! Use the word. Moribund? How do I use it in a sentence? The radio is moribund. It's not doing anything interesting or different than it has been since 1987 when Rush Limbaugh invented the talk format that he has, that new talk format where he does all the talking. Moribund? I just like moribund! I just want to say that. Why is it that all platforms end up turning to broadcast radio veterans eventually? What is it that only somebody with AMFM training can supply? What is it that only an outsider can offer? This goes through the culture of it
2:49:23 You can answer that question pretty well if you can get into a discussion, I think because I think it applies to a lot of podcasters who have had radio experience in their background or any sort of broadcasting experience. Well it's a skill! That's the answer...it's a skill and is you can learn it we have for example Jen Briney who does a fantastic podcast called The Congressional Dish Has no real, uh... The blimp has landed. Has no real broadcasting background that I know of and she's a natural so there are people that can- John! It has the hatch opened Are there little green men coming out of the blimp? Here is the problem The blimp is landing behind the only little grove of trees around the track And now it's out of view Oh man
2:50:18 All right. It's slating though, let's just get through this. So I just want to read two more and start starting to bore me now with the rise of off the air entities podcast playlisting OTT content how do you keep that? How do you keep the creativity on air as well? Oh TT hi my name is Adam Curry i'm an OTT content guy hey how are you doing so TT no idea over-the-top Maybe it's over the top. I think that's a cable box over the top, yeah? Over the top? How do you keep creativity on the air this is going to be rough does competition really make everything better or just more crowded well okay i understand what i have to do but it's going to be challenging i just want i just want to get when i need i need one zinger what doesn't work if you can't monetize the network they'll never understand that how do i say somehow when the distribution changed
2:51:18 your model got broken. You're in a slow motion death spiral, not just radio but television newspapers everything is in the slow motion spiral so eventually it makes no sense for you to be in control of the distribution of your product because these producers can distribute themselves that's the bottom line So the thing you need to do is get out of... People are going to roll in their eyes when you tell them that, even though it's true. Well I'll do a couple of cool Tourette's tics and then they'll be like, that guy is just nuts! Okay, well we'll talk about it later. In our special secret session? If people haven't tuned out by now they won't Well I think it's important This is totally important and will be a good promotion Hopefully Why don't you play us out with something nice here John Okay got one good clip I think we might as well go with this one This is the sticker shot clip