Google Zagat Wine Club, Bing Search Challenge
Google has expanded into the wine industry through the Zagat Wine Club, leading to criticism that the company is losing focus on its core search product. Microsoft is currently running a "Bing Challenge" marketing campaign, modeled after the Pepsi Challenge, to convince users that Bing's search results are superior to Google's in blind tests.
google· zagat wine club· bing· microsoft· search engines
00:00 Is the Stargate in the water? Still a certified and proud denialist here in the capital of the drone star state, Austin Tejas. In the morning everybody I'm Adam Curry And from northern Silicon Valley where Google has turned into a wine store, I am John C. Dvorak. Oh do explain oh great one in the sky
00:36 Google has turned into a wine store. I got today's New York Times, which is about a 50 pound paper today and in the New York Times magazine there's kind of like a blow-in card sorts... I'm looking at google dot com and it doesn't look like a wine store to me Well, here it is. The Zagat Wine Club. Oh they bought Zagat didn't they? Yes now they're selling wine. Yeah so what? That's Google! So Google is a wine store and they're also gonna make cars that drive themselves and all kinds of stuff we don't need
01:17 What kinds of groovy things that no one cares about just you know, it's unfortunate though Is that their search blows? That would be kind of fun if they say this has been more time working on that. Yeah Well debut did you see Bing's latest challenge bing-bing being it being yeah They did I think they did something there running commercials And it's a working script. We know this, the Curry-DeVore Consulting Group has used this many times It is the old Pepsi challenge So they went to San Francisco and they are on the street and they literally say Hey! I'm here on the street in Google's backyard and we're going do the search challenge Then people use blind taste test using Google and Bing Of course majority of people say wow this search is so good what is it? Oh its Bing
02:07 Yeah, I think that's pretty smart. You know someone is going to come in you don't think it's possible when someone's gonna Come in he's gonna eat Google's lunch you can happen Don't knows it can happen But I haven't seen anyone come close and I don't think this being challenge Bing Bing Challenge is going to do the trick I Use being every once a while but when it comes down to it and though over the big picture That google still beats it they should be sponsoring us Yeah, somebody should every single time we hit that it's like it's basically. It's a Pavlovian call to use Bing That's a ding Hey there's maybe we should make our search engine ding Ding ding dong or dung Dung wow that'd be great domain name to have wouldn't it dung-dung? Dunge.com Yes well in the morning to you John C. Dvorak
