1:37:56 you know, one day Altman's on and then Zuckerberg. And then they just keep rotating around and then the guy from Anthropic and someone from... So it is the place where Silicon Valley if it wasn't bad enough how their new circular financing there all talking to themselves in this circle about oh its gonna be great what is good and what is bad was the danger and future and all this stuff And so this was a very surprising acquisition for an AI company. Like, what is the story with this? So as it turns out Chris Lehane is now the strategist for OpenAI Does this name ring any bells? Sounds vaguely familiar He was the crisis guy in the Clinton administration They... he was dubbed The Master of Disaster
1:38:56 He does political and crisis management. He was press secretary for Al Gore's 2000 campaign, but his big thing was really Monica Lewinsky so the Clintons brought him in and he is a crisis guy. So OpenAI has him and he did some like an online seminar type thing in 2025. I got three short clips so you can kind of hear what his strategy is when he's going into a place like the White House or perhaps a company to help them if they have crisis and they need crisis communications first we've gotta get to the core audience who is the most important audience that you are speaking to, that your disclosing information to because ultimately those people are the ones who're gonna make a decision
1:39:50 up or down and whether you're credible, and whether ultimately you can be trusted going forward. So you need to identify exactly who it is. Now typically there's a series of concentric circles because they bullseye the most important audience or most important audiences as it expands outward doesn't mean that you have to mutually exclusive. You could talk to all the audiences But most importantly, you need to make sure you are talking to your core audience and build out from there. So if I'm just going to extrapolate this and overlay it on the TBPN value attainment podcast acquisition... ...I'd say yeah! You want to be talking to your core audience which is people who have invested over a trillion, trillion-and-a-half dollars And are wondering when is this thing gonna work? When's it gonna do what you told me was gonna do we got all this money in here so you need to make sure that
1:40:35 People have the right facts. or that there's another side of a story. To actually get your story out there, to actually convey and communicate effectively in an incredible way you either have to be able to provide people with specific facts particularly the core facts that they're looking at in a particular situation Or you need to identify a process that you are going to pursue to get those But at the end of day, you can't get small details wrong There has been so many situations where someone has been in crisis
1:41:15 And they've actually tried to do everything right. They've disclosed, they've disclosed to the core audience that they want to talk too but they get a fact wrong. They get a factoid right. They have something off and suddenly that particular thing that they missed, that particular detail that they got wrong looms much bigger because people are going to have a very cynical and skeptical perspective of them and if that detail is wrong then I think for some reason you're trying to hide it or for some reason you are not trying to communicate in any truthful way So you have to make sure that when you're going to put the information out, You've thought through the questions that you're gonna get and we either can answer them with a level of detail and specificity That your core audience expects or provide a process that you will pursue to ultimately get there. What better way to do that than with a podcast? Everybody trusts a podcast And when you do all this When you follow his crisis management scheme... But what's the crisis? They have a crisis!
1:42:05 The crisis is nobody wants to put any more money in after this, the secondary market is broken and the stuff sucks. That's the crisis! They're gonna have three IPOs... So they put together a podcast just to try to buffalo everybody that nobody listens to? I never heard of it No, the only people who listen to it are Silicon Valley people, the only people who matter The VCs! That's what its about The crisis is a natural human tendency to not communicate as forcefully and as effectively
1:42:51 over communicating. To begin with, there is so much noise and information out there that enable to break through with your message to resonate with your core audience to give the information people are looking for you need to do it loudly, consistently, repetitively and you need to do it in a way that ultimately does resonate with them so that they are hearing it. So when you're in crisis, that's not good enough just to put out the information sometimes is not going off just to put up any number of times and you have to be able to determine Is your core audience hearing this right? Because before this goes, we could be doing everything right desperation here. Not actually accomplishing what your strategy is designed to accomplish Yes, It's desperate That's why they hired him Just like He was hired for
1:43:38 By Connett a California Edison during the California energy crisis Goldman Sachs during the financial crisis Cisco when the bubble burst Lance Armstrong. He had a couple of crises Al Gore's current TV when it fired Keith Olbermann Madonna, when she had that whole Kabbalah Center and everyone hated her Rob Reiner and The First Five Hollywood Studios This guy has been... this is what he does. He was brought in because they see a crisis and the crisis is it's not working out the way they want it to Of course not Right, so that's why you buy up I don't also have a hard time believing low hundreds of millions of dollars No we talked about this before But thats your noise You throw the number out there and make everything look catchy Yeah yeah you make some noise exactly
